Bank 2.0 Portal Solution
Financials want the most compelling digital experience for their customers, but in today’s Web 2.0 World, legacy banking systems struggle to keep pace. Backbase helps financials to create a new user experience layer on top of their existing systems that combines content, data and functionality from different underlying systems into fresh customer dialogs. Backbase’s white-label Bank 2.0 Portal software enables financials to deliver next-generation online banking services across multiple devices (including tablets and smart phones), and turns your online channel into a true customer experience platform.
Backbase: The Out-Side In Approach
We live in the era of Engagement Banking where financials need to change their thinking. Instead of a product or system (inside-out) perspective, they must think like a customer (outside-in). This isn't easy. Applications and IT systems can be fragmented (siloed) and complex, which makes them difficult to change and hard to create a true outside-in, online experience. Backbase Bank 2.0 Portal overcomes this challenge. It empowers financials to create outside-in customer interactions creating a new user experience layer that links customers to relevant information and resources based on their needs and preferences. Backbase helps financial organizations to re-use their existing systems, and enter the era of 'Engagement Banking' where they manage and optimize their online customer experiences and grow revenue and loyalty.
Manage your Customer Experience
Unlike most traditional IT portal vendors, Backbase has created a modern business-driven portal solution that makes portal management easy for e-banking professionals. Backbase Portal Manager comes with an easy to use 'What You See Is What You Get' portal editor that enables you to change your portal on the fly, wherever and however you want it. Within the page editor you can create pages, add functionality (widges / mini-apps), update content and forms, and target customer segments or individual users with personalized promotions. All changes to the portal can be directly published or deployed to either a staging or live production environment. Backbase Portal’s business focus means faster time-to-market for changes and more flexibility to optimize online channels.
Our customer-centric design enables financials to drive self-service, fuel online revenues and turn their online banking channel into a true User Experience Platform. Global 2000 financials such as AIG, ABN Amro, Al Rajhi Bank, Bank of America, Barclays, Deutsche Bank, ING, UBS and Visa have improved their online customer interactions, maximizing online customer experience, retention and conversion by leveraging Backbase’s Bank 2.0 technology.
Backbase is listed in the Visionairy quadrant of Gartners ‘Magic Quadrant for Horizontal Portal technology’. Visionaries demonstrate a firm grasp of emerging customer needs and the potential impact of new technology. Gartner has reckoned Backbase as a Lean Portal vendor and states that “the lean nature of Backbase Portal and its focus on widgets and WOA allow organizations to assemble and deploy portals rapidly, compared with other portal providers. Backbase has made a strong business out of reclaiming failed or stagnant portal initiatives founded on other Java-oriented vendors' technologies. Customers report rapid deployment and development compared to traditional portal vendors.Backbase has many signature customers, some with multimillion-user portals. Healthy revenue growth and the number of licenses as a percentage of overall revenue reassure viability.” Additionally. Gartner states that by “by 2015, widgets will surpass portlets as the most prevalent portal component model”. Forrester Research recently published a report, called "The Online Customer Engagement Software Ecosystem", in which Backbase is counted as one of the ‘New Breed of Customer Engagement Vendors”.
Backbase was founded in 2003 by Jouk Pleiter (CEO) and Gerbert Kaandorp (CTO) and is privately funded. The Backbase team consists of more than 150 senior technology and usability professionals, with offices in New York and Amsterdam (The Netherlands). Backbase has an extensive partner ecosystem with 1000+ skilled implementation professionals.